Marketing

ARI is an organization, which specializes in sinking ships, and in the promotion and marketing of artificial reef opportunities.  The ARI team makes it their mission to education the public on environmental importance of these underwater habitats, and work with strategic partnerships around the world to set up artificial reef projects.

ARI President, Joe Weatherby, states “A clean ship in a well picked place becomes a magnet for marine life.  From the algae to the invertebrates, to the fish, it becomes like a hotel from the Old West.  They come to the reef for protection from predication, for food, and for breeding opportunities.  Invertebrates come, followed by little fish, and then big fish.  After the fish, come the tourists; many of which are fishermen and scuba divers.”